Improve your business with SEO (Search Engine Optimization)
Coming up with an effective SEO strategy requires a considerable amount of expertise and work. If you are new to digital marketing, creating and implementing a powerful SEO campaign may appear challenging and overwhelming.
The good news is I’ve done the heavy lifting for you. In this article, I will help you understand SEO, how to improve your business with SEO, as well as how to come up with an SEO campaign that aligns with your brand.
If your business has a website, there is a high chance that you may be exploring ways of attaining higher search engine rankings. Not too long ago, all you needed to do was to create a website and throw in a bunch of keywords in there – whether the keywords were related to the content or not.
Unfortunately, such strategies don’t work anymore. Therefore, if you want your website to achieve high search engine rankings, then you will have to invest in proper Search Engine Optimization (SEO) strategies.
Apart from choosing the right keywords for your brand, a good SEO campaign should also entail creating fresh, relevant and engaging content, as well as powerful link-building mechanisms.
Search Engine Optimization or SEO as it’s popularly known refers to a combination of strategies, methods, techniques or interventions, which can help a website rank higher on search engine results page.
For instance, if you are an attorney who provides legal assistance to people arrested with reckless driving in Virginia, you want to ensure that if a person types “reckless driving attorney in Virginia” on a search engine such as Google, your website will be among the search results.
In short, if your website is properly optimized for search engines, then it will appear high on the search results page. On the other hand, if your website is poorly optimized, then it will not appear on the first page of the search results.
Marketing Problems that SEO Can Solve
You may probably be asking yourself whether you will get value for your money when you invest in a good SEO campaign. The truth is, SEO will not just help your website to rank better, it can also solve a wide range of marketing problems that you may be currently experiencing.
To improve your business with SEO let’s first take a look at some of the marketing problems an effective SEO campaign can solve include:
This is arguably one of the biggest challenges facing many websites today. If your website is receiving hundreds or thousands of visitors per day while the conversion rate remains extremely low, then it’s highly likely that it’s attracting many unqualified leads.
Unqualified leads refer to visitors who land on a site looking for something different from what is being offered.
By implementing the right SEO strategies, you will reduce the number of unqualified leads while significantly increasing the number of qualified leads that your website gets. As a result, you will enjoy a higher conversion rate.
As noted above, if your website is attracting lots of unqualified leads, then your sales will be poor. On the other hand, when you optimize your site and increase the number of qualified leads on your site, your conversion rate will be higher, which will eventually lead to more sales.
High Marketing Expenses
In today’s competitive business environment, marketing expenses can easily add up. Therefore, as an entrepreneur, you need to explore cost-effective methods of boosting your brand’s visibility and SEO can help you achieve that.
As you can see, SEO can help your business in many ways. It can help reduce the number of unqualified leads while helping your site to attract qualified leads, help boost sales in your business and provide a cost effective method of marketing your business.
You can also use SEO for geo-targeting, niche marketing as well as brand building, just to name a few.
Getting started with SEO
Now that you know, what SEO is, how it’s used and how it can help your business thrive, the question now is what can you do to improve your business with SEO and how can you leverage its power to increase traffic to your site and boost your profits?
Well, here are some of the steps that you need to follow to create and launch an effective SEO campaign.
Define your goals
Similar to other marketing campaigns, you need to have a clear set of goals and objectives, before creating an SEO campaign. In simpler terms, you need to be clear on what you intend to achieve.
For instance, you may launch an SEO campaign to boost your site’s ranking, increase your brand’s visibility or attract more qualified leads.
Conduct keyword research
Now that you’ve already defined your goals, you should go to the next step of choosing your keywords and this is where keyword research comes in.
Keyword research will help you identify the terms or phrases that you will use in your campaign. The keywords you choose will depend on your target audience, their location, as well as the business you are running.
Create a monitoring system
While you may have put all the necessary measures in place, you can only tell whether your SEO campaigns are working if you have a monitoring or measuring system in place.
A monitoring system will help you to assess whether your strategies are working as expected. If they are not working, you can then revise them accordingly.
Assemble an SEO team
As much as creating and launching an SEO campaign appears like a
straightforward process, it needs a significant amount of monitoring and evaluation. Hence, you will need a team of people who will be monitoring its effectiveness round the clock.
The number of people on the SEO team will depend on the size of your business. In case no one in your business is SEO-proficient, then you can simply outsource the SEO services to an SEO agency.
(I will be more than happy to help create and implement a SEO strategy that aligns best with your company.)
Without a doubt, there are many ways you can improve your business with SEO strategies. It can boost your site’s search engine rankings, drive more traffic to your website, increase your brand’s visibility and lead to more sales.
However, a successful and effective SEO strategy requires careful planning and implementation, as well as a considerable investment in time and effort. But with the right approach, it can generate huge returns for your company.
If your business has an online presence and you would like assistance in creating, implementing and launching an effective SEO strategy, feel free to contact me today.